2/18/2019 0 Comments Everyone wants to be an InfluencerSocial Media. The wonderful tool that helps us find just about any aesthetically pleasing content without disconnecting ourselves from the digital space. It is the location where memes are shared, moments are created for audiences and an overflown of Gucci belts appear. The culmination of social media has granted beautiful people to create an endless amount of creative visual content. The question is, how much longer will there be trusting relationships among influencers and their audiences?
New and aspiring "fashion" influencers are tagging brands and pretending to be #sponsored for content they are clearly not being paid to do. Some other noticeable mistakes are wearing knockoff designs and tagging luxury brands with hashtags to create the illusions of a high-end lifestyle blog. It is not only distasteful but alarming. There seems to be such an outcry for attention from people pretending to have the most desired lives online. This creates a problem with further issues than just doing stuff for the clout. The overexposure of brand association has given luxury retail to enter the mass market and allowing more people to indulge in name brands. The increase in brand exposure from luxury has made fashion more challenging for bloggers. There is a sense of pressure to own more items with certain labels rather than expressing uniqueness regardless of the initials on your back. Brands have always been important in fashion; however, the style has become simplified. I used to admire the pioneers of fashion blogging and influencer lifestyle because they could wear multi mix patterns and evoke their personality through an outfit. One of my favorite moments in life was discovering Iris Apfel. Her bravery to combine bold colors and vibrant textiles was enough for me to be inspired by her. Every major trendsetter has a personality. Somewhat rare to find among picture-perfect moments for the gram of girls wearing the same exact thing. It is okay to be inspired by other people's looks and follow trends because that is what fashion does, but I hope there is some personality behind the lenses. I want to keep seeing those bloggers and influencers that are pairing luxury brands with fast fashion items and make ensembles look different. It is fun. It is playful. It is something that refreshes my Instagram feed and motivates me to try new styles and adapting them for me. Businesses thrive better when bloggers have the magic to wear tulle skirts more than one way because it diversifies the product they are selling. It is intentional for items that are popular to be versatile and with more neutral tones because that is what most people will eventually purchase. If you advertise yourself as a fashion influencer, you should be a pioneer for risky fashion moves and still make it work. You have the title to inspire looks out of the norm. The term originates from the word "influence" and that should be someone who is a leader in change and holds power to set the new trend. Not a follower. Most "bloggers" have refrained from written content because people are less interested in that and therefore spend less research time on what they advertise rather than what they snap about. Some feeds look identical because people are trying to mold themselves into a beautiful fashionable standard rather than creating their own out of imagination. People trust product placement and marketing from "influencer" culture. It appears as if almost anyone who can advertise vitamins and holds an account over 5K can be trusted. It is questionable for how long will companies continue to invest in a digital space where everyone seems to be an expert. The doubts continue with new tools that allow people to purchase followers, likes, sponsor posts to generate larger audiences and have ghost accounts increase their numbers. As more products and brands are exposed to the public, any brand partnership can become more doubtful for consumers. Smart influencers are creating relationships with their audiences and inviting them into all experiences through their Instagram content, which makes people part of a community. This engagement method is genuine when people are truly passionate about creating and sharing something different. For businesses, the engagement levels are highly valuable and considered more attractive when offering partnership with online public figures. These relationships are asking for applications, recommendations and an overall verification that the influencers they partner with are credible content creators that can be good spokespeople for their brands. I think this will eliminate some of the followers who aspire to become influential without the hard work behind cameras. The more bloggers rise, I can only hope for people to continue creating original content doing what they love. I am an advocate for everyone to be fashionable and find their own style; however, being an influencer is greater than just dressing nice. It involves using style to build customer relations. It involves translating fashion into something not found in magazines. It is being the voice to inspire new culture through the power of clothes.
0 Comments
Leave a Reply. |